Category: Tech News Feed

  • New York won’t build big data centers for a year as it weighs energy and climate risks


    NEW YORK (AP) — No large data centers can be built in New York for up to a year as the state creates rules to protect the environment and its energy grid from the power-hungry facilities fueling artificial intelligence.

    Gov. Kathy Hochul signed an executive order Tuesday imposing the country’s first statewide moratorium on hyperscale data centers, which house thousands of computer servers and require massive amounts of energy and a steady supply of water to keep cool.

    The move pushes the state into a raging debate over how to regulate the AI industry, as concerns over rising electric bills and environmental risks collide with a desire to stimulate local economies and foster the U.S. tech sector.

    “The bottom line is that progress shouldn’t arrive with a higher utility bill, deleted water supply or noise pollution, so we have no choice but to address these challenges created by these massive facilities,” Hochul said at a celebratory signing ceremony in Brooklyn.

    President Donald Trump has warned states not to slap regulations on the AI industry, echoing tech companies in arguing such moves hamper job growth and cede ground to China in a race to lead in the rapidly growing field.

    Earlier this year, Maine seemed poised to establish a similar moratorium. But the measure was vetoed by Democratic Gov. Janet Mills because it would have blocked a proposed data center in a town that has struggled after a mill closed.

    Moratoriums have been proposed in at least a dozen states but have not gotten far, though some counties and municipalities have imposed their own temporary bans.

    New York’s executive order pauses state permitting for new large data centers and directs state regulators to create standards that address environmental impacts, energy demand, water usage and other factors, the governor’s office said.

    Dan Diorio of the Data Center Coalition, a trade association, said the moratorium “will ensure that those investments, jobs, and economic activity flow elsewhere rather than to New York — with impacts far beyond the data center industry.”

    The decision in New York also carries political significance for Hochul’s reelection campaign and the state’s tight congressional races this fall, as Democrats move to address affordability concerns over high utility bills. In addition, the governor this year softened New York’s ambitious goals to reduce greenhouse gases, citing rising energy costs for consumers.

    Hochul’s Republican opponent in the governor’s race, Nassau County Executive Bruce Blakeman, opposes a statewide moratorium and says local governments should be allowed to strike deals with tech companies for data center projects that promise enough economic benefits.

    In a statement Tuesday, Blakeman said the governor “doesn’t work with local governments and business leaders to figure out how to get things done,” while pledging to “modernize our economy to bring costs down and create good jobs.”

    The state Legislature this year approved its own moratorium bill, but Hochul’s office described the legislation as complex and said it needed additional work. Instead, the governor opted for an executive order that would take effect immediately.

    State Sen. Kristen Gonzalez, a Democrat who sponsored the legislation, joined the governor during the signing ceremony. “If Big Tech is coming onto our turf, it should be on our terms,” she said.

    New York, at this stage, has not been a destination for the largest hyperscale data centers.


  • SoftBank Group’s CEO says $5 trillion a year needed globally to meet AI demand


    TOKYO (AP) — Worries about a bubble in artificial intelligence investments are absurd, SoftBank Group’s CEO Masayoshi Son said Tuesday, deriding such doubts as backward and akin to questioning the use of cars and planes.

    “To ask whether AI is a bubble is a foolish question,” Son told executives at an annual company event in Tokyo. “AI will transform our lives completely, and do so in a way that generates profits.”

    “Those who refuse to evolve are closing down their world. Those who condemn AI are themselves spitting upward,” Son added.

    Financial markets have recently been swept by waves of concern that the meteoric rise in share prices of companies like Nvidia, and massive investments in data centers, might not yield returns that match hopes for huge profits from AI.

    Son founded SoftBank more than four decades ago and is a pioneer in Japan’s technology investments. He was an early supporter of AI and has invested tens of billions of dollars in related companies.

    Son said he estimates that almost $5 trillion in investments will be needed annually and globally to expand data centers, increase production of computer chips and provide energy systems and other infrastructure for AI.

    “In 2040, approximately 20% of the world’s GDP will be replaced by AI-related industries, the world of superintelligence,” he said.

    SoftBank oversees a sprawling collection of businesses through what it calls Vision Funds. Its other businesses include telecommunications and energy.

    Tokyo-based SoftBank Group Corp. earlier reported its profits for the fiscal year through March soared nearly five-fold to 5 trillion yen ($32 billion) from a year earlier as its AI investments paid off.

    The tech giant has invested $34.6 billion in OpenAI. It sold its stake in computer chip maker Nvidia last year to free up funds for more investments in AI and data centers.

    SoftBank recently started a battery business in Japan to build next-generation electric power infrastructure in anticipation of growing electricity demand driven by AI use.

    ___

    AP Business Writer Elaine Kurtenbach in Bangkok contributed.


  • Hundreds of economists say ‘we must act now’ on AI’s economic impact and job displacement risks


    SAN FRANCISCO (AP) — Hundreds of economists say in an open letter that institutions “must act now” to address how artificial intelligence could transform the economy and could put many people out of work.

    The statement released Monday was signed by top economists, along with computer scientists and some executives at tech companies including Anthropic, Google and OpenAI.

    “AI may become radically more powerful over the next 10 years,” says the letter organized by Stanford University’s digital economy lab. “This could drive an unprecedented transformation of our economy, larger than the Industrial Revolution, but unfolding over a vastly shorter time frame. It could bring risks, including large-scale job displacement, as well as opportunities such as major gains in living standards.”

    The letter, which has only four sentences, says leaders must “build the incentives, guardrails, and institutions needed to steer AI in a direction that complements humans and benefits society.”

    The Stanford lab says the letter has so far been signed by more than 200 economists and AI researchers, including 16 winners of a Nobel Prize.

    Computer scientist and AI pioneer Yoshua Bengio was among the signatories and said in a separate statement that based on the trajectory of AI development, “it is highly plausible that AI will drastically transform our economies.”

    “We must be intentional and make collective, democratic choices, rather than letting market forces play out and risking leaving most citizens behind,” wrote Bengio, a professor at the University of Montreal.


  • US citizen is found guilty of helping export tech to Iran in violation of sanctions


    BOSTON (AP) — A Massachusetts man was found guilty Monday of conspiring to unlawfully export electronic components to Iran in violation of U.S. sanctions.

    Mahdi Mohammad Sadeghi, who worked at the global electronics company Analog Devices, was accused of helping an Iranian business associate get around American export control laws. U.S. prosecutors say the business associate’s Tehran-based company makes navigation systems for the military drone program of Iran’s Revolutionary Guard. Authorities say the scheme included the creation of a front company in Switzerland.

    The second defendant, Mohammad Abedininajafabadi, called Abedini in court documents, was not on trial. He is believed to be in Iran after an apparent prisoner exchange for an Italian journalist.

    Sadeghi was found guilty on three of the five charges. He showed no visible reaction to the verdict, which came early in the fourth day of jury deliberations. He and his lawyers did not comment as they left court, and he will remain free until sentencing Oct. 13.

    Sadeghi, a 43-year-old naturalized U.S. citizen, chose not to testify. A father of two, he lost his job at Analog Devices due to the charges. Although he was arrested in December 2024, long before the current war with Iran, his trial has unfolded during the conflict.

    “At its core, this case is straightforward. You cannot send goods, especially the goods at issue in this case, to Iran. Period. Full stop,” Assistant U.S. Attorney Alathea Porter told the jury. “The defendant knew that, and conspired with Mr. Abedini to do that.”

    Assistant U.S. Attorney Jared Dolan, in his closing remarks, said documents, text messages and photos proved that the illegal acts were the “fruits of this relationship” between Sadeghi and Abedini.

    “The evidence established that he knew what Abedini was doing because he told him in writing,” Dolan said. “He helped him anyway.”

    Sadeghi’s attorney, William Fick, told jurors that the scheme laid out by the prosecution “makes no sense” and was full of holes. He said Sadeghi was only offering advice to a longtime friend about how to get business with the semiconductor company, and wasn’t responsible for procuring the parts for Abedini.

    Fick said there was no proof the parts ended up in Iran, and he disputed that the Swiss company was a front.

    “If you look at the world through dirty glasses, everything looks dirty,” Fick said. “That is fundamentally what the prosecution is asking you to do here.”

    Fick also said prosecutors hadn’t shown Sadeghi gained anything from the alleged plan — although the prosecution pointed out that they didn’t need to prove a motive.

    “He had nothing to gain and everything to lose,” Fick said. “He has lived in the country for decades. He was a well-regarded, respected employee on his way up in the company.”

    Prosecutors had hoped to introduce evidence during the trial related to an Iranian drone used in a 2024 attack that killed three U.S. troops at a remote base in Jordan.

    However, before the trial, defense attorneys sought to exclude any evidence related to Abedini’s role in drone manufacturing or attacks on American troops.

    The judge agreed, ruling that prosecutors could only give general evidence about Abedini’s Iranian company and how its technology had potential military applications, including for drones. During a hearing in February, prosecutors acknowledged they didn’t have evidence that Sadeghi “knew anything” about the technology he was accused of exporting was allegedly used on the drone involved in the Jordan attack.

    Both defendants have been charged with export control violations. Abedini is separately charged with conspiring to provide material support to a foreign terrorist organization that resulted in the deaths of three service members.

    Abedini was arrested at an airport in Italy on a U.S. warrant in December 2024, but was released a month later and returned to Iran. Three days after his arrest, Italian journalist Cecilia Sala was detained while reporting in Iran. Sala, who was believed held as a bargaining chip for Abedini’s release, returned home in January 2025.


  • EU and Britain target Russian intelligence officers over a major cyberspying campaign


    BRUSSELS (AP) — The European Union and Britain on Monday imposed sanctions on Russian military intelligence officers, hackers and private companies, denouncing what they described as a yearslong cyberespionage campaign to undermine governments in Europe.

    The EU decision affects nine people and four entities accused of links to an online spying network that the bloc said has targeted governments and carried out sabotage operations against critical infrastructure like heating and power plants since 2010. Britain slapped sanctions on 24 people and entities.

    EU foreign policy chief Kaja Kallas said those hit by the sanctions “contribute to Russia’s efforts to destabilize the EU, its member states and international partners.”

    France, Germany, Poland, Cyprus, the Netherlands, Austria, Slovakia, Romania and Finland, “among others,” have fallen prey to the network, she said in a statement.

    Germany summoned Russia’s ambassador, and French Foreign Minister Jean-Noël Barrot said Paris intends to call in Russia’s envoy in the coming days. He told French BFM television that the aim of the cyberactivities is “either to capture information, or sabotage the operation, for example, of railway infrastructures, as it was the case in Poland.”

    The EU focused its sanctions, which are mostly asset freezes and travel bans, on the 16th Center of Russia’s Federal Security Service, or FSB. Kallas said the FSB has been “controlling a variety of cyberthreat groups,” and said it “has conducted a wide range of malicious cyberactivities with growing severity.”

    Some countries have accused Russia of using cyberattacks and propaganda to interfere with elections.

    In April, Sweden said a pro-Russian group with links to Russia’s security and intelligence services was behind a cyberattack on a heating plant last year. The announcement followed warnings from officials in Poland, Norway, Denmark and Latvia that Russia is attacking critical infrastructure across Europe.

    With its sanctions, the EU notably targeted a member of Russia’s GRU military intelligence agency, Yevgeny Bashev, and a company it says he runs, Impuls.

    “The company provides technical and material support to cyberattacks and attempted cyberattacks conducted by GRU Unit 29155,” the sanctions notification said. It said the actions of Impuls “constitute an external threat” to EU member countries and have had “a significant effect” on an unnamed country outside the bloc.

    Britain said Impuls recruited hackers and cyber specialists from Russian universities and academies. It slapped sanctions on Bashev as well as three other senior GRU officials “for their role in directing GRU cyber and hybrid threat operations.”

    Britain believes Russian intelligence agencies “have tasked cybercriminals to collect intelligence to support Russia’s military and foreign policy objectives, threatening security across Europe.”


  • Massive AI buildout poses latest inflation threat as consumers pay more for laptops and electricity


    WASHINGTON (AP) — American consumers — and the Federal Reserve — are being hit with another high-cost headache.

    The gusher of investment in data centers — likely topping $700 billion this year — to power artificial intelligence has made memory chips, computer processors and other equipment, as well as electricity, more expensive. Economists expect it will continue to push up inflation at least through the end of this year.

    While it won’t be as large a spike as occurred in 2021-2023, when inflation peaked at 9.1%, massive AI spending is likely to keep prices rising more quickly than the Federal Reserve would like. Such increases could lead the central bank to lift its key interest rate later this year to cool spending and bring down inflation. Higher rates from the Fed often boost borrowing costs for auto loans, mortgages, and business loans.

    Fed officials will closely watch June’s inflation report, to be released Tuesday, for further signs of AI’s impact on prices. Inflation last month likely cooled as gasoline prices have fallen after a ceasefire was reached between the U.S. and Iran, though whether that trend continues is now unclear as the U.S. and Iran have resumed fighting.

    AI spending is lifting prices for consumer electronics

    Just four large tech companies — Google parent Alphabet, Amazon, Meta Platforms, and Microsoft — are expected to invest $720 billion this year, mostly on data centers.

    Those data centers use a lot of semiconductors, and chip supplies have run low. As a result, economists at JPMorgan Chase estimate that the cost of some computer memory chips will have soared by as much as 400% between 2024 and the end of this year.

    Americans are already seeing higher prices for a range of consumer electronics, including laptops, smartphones, video game consoles, and computers. Electricity prices are also jumping as data centers absorb a growing share of new electrical capacity.

    In a high-profile announcement last month, Apple announced it was boosting prices for laptops and iPads by about 15% to 25%. A topline MacBook will now cost $1,999, up from $1,699.

    Many analysts expect price hikes will come for iPhones next.

    “The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage,” Apple said in a statement. “We have never seen a component price increase this much, this quickly.”

    On the same day, Microsoft announced that the price of its Xbox video game console will increase $100 by Aug. 1, citing higher prices for memory chips. Sony is also charging more for the PlayStation, while Dell Computer and HP have raised prices for their laptops.

    A “wave of AI-related cost pressures spilling over into consumer prices is still in the early stages of building,” analysts at investment bank Evercore ISI recently wrote.

    It’s the latest in a series of waves that have boosted inflation

    The impact on broader measures of inflation may be relatively modest, with many economists forecasting that AI investment will boost core consumer prices, which exclude food and energy, by roughly a half-percentage point by the end of this year.

    Still, that could be enough to offset declining prices elsewhere, as the impact of President Donald Trump’s tariffs continues to fade and as rental costs cool. Core inflation, according to the Fed’s preferred measure, was 3.4% in May and some economists now expect it may decline only slightly by the end of the year, remaining well above the Fed’s 2% target.

    The boost from AI may prove temporary, but it follows previous waves of higher prices stemming from tariffs and the gas price spike resulting from the Iran war. The Fed typically “looks through,” or ignores, temporary price increases, rather than boosting rates to fight them, but an ongoing series of temporary price shocks could threaten to create more sustained inflation, which has already been above the Fed’s target for more than five years.

    “In isolation one or two such shocks is perhaps transitory, something they’re willing to live with,” said Abiel Reinhart, an economist at J.P. Morgan. “A sustained series of shocks, or a wider range of shocks, becomes more concerning to them.”

    Federal Reserve officials have increasingly focused on AI

    Fed policymakers are increasingly focused on AI’s inflationary impact. Kevin Warsh, who took over as chair May 22, has said he believes that over time AI will make the U.S. economy more efficient, which should reduce inflation even as growth accelerates.

    He acknowledged in remarks July 1, however, that AI investment is now boosting demand, but declined to speculate on how inflationary the impact would be.

    Yet many Fed officials worry that demand for AI-related gear will continue to outstrip available supply, a recipe for persistent price increases.

    “If this creates a sustained impulse to demand relative to supply in inflation, I do think that’s the kind of situation where you don’t look through this,” John Williams, president of the Federal Reserve Bank of New York, said Thursday. Williams is also vice chair of the Fed’s rate-setting committee. Williams has supported keeping rates unchanged, but his comment suggests that under some scenarios he could support a hike.

    According to the minutes of the Fed’s June 16-17 policy meeting, released Wednesday, many other officials share Williams’ concerns.

    Another channel through which AI could raise inflation is through its huge demand for electricity, which has caused many utilities to raise prices. Power companies throughout the U.S. are adding more capacity, an expensive step that can also boost electricity costs.

    According to the government’s consumer price index, electricity prices rose 5.9% in May compared with a year earlier, a bigger increase than overall inflation, which was 4.2%. After a pandemic spike, electricity price gains had dropped back to about 2% annually in early 2025.

    While prices for computer chips could peak this year and then decline, experts expect electricity demand from AI will push up utility costs into 2028 or even beyond. In February, economists at Goldman Sachs forecast that electricity prices will rise 6% this year and next, and an above-average 3% in 2028.

    “We do know what effect AI is having on inflation now, and it is inflationary, not deflationary,” Dario Perkins, an economist at TSLombard, wrote this week.


  • EU chief weighs age restrictions for children using social media


    BRUSSELS (AP) — A top European Union official on Monday called for limits to be placed on children using social media as a special EU panel looking into the challenge recommended forbidding access for those under 13 until tech companies can prove their platforms are safe.

    Growing awareness of the dangers social media poses for young, developing brains has shown up in a wave of new restrictions globally. Australia, the U.K., Turkey, Indonesia and others have passed bans on kids under 16 or 15 from using platforms like TikTok, YouTube and Instagram.

    Laying out a list of her concerns about the use of social media by kids, European Commission President Ursula von der Leyen — a doctor by training — said that children under 3 should have no exposure to screens at all.

    “I believe we need to consider phased and gradual access for different age ranges because childhood won’t wait and once it’s gone, we can never give it back,” von der Leyen told reporters.

    “Just as we don’t give our children keys to the car before they have their license, or we do not let them buy alcohol until they are legally allowed. We need to set the age at which they can, the children can, legally access social media,” she said.

    Von der Leyen noted infinite scrolling as one of the “addictive” traits that tech companies must address.

    The commission has also been targeting tech companies through other means, and last week used its sweeping Digital Safety Act to warn Meta that it needs to disable addictive design features such as infinite scrolling or risk a hefty fine.

    Von der Leyen said there should “phased and gradual access for different age ranges” to social media. Children under 13 should only have “time-limited” access under the supervision of parents, teachers or other caregivers, she told reporters.

    Teenagers should be given gradual access to platforms that can prove they are “age appropriate” and safe for them, she said.

    While she didn’t go into further detail, she and the European Commission — the EU’s powerful executive branch — are likely to come up with a proposal for the 27 member countries to weigh in the near future. Von der Leyen’s policy proposals carry great influence with EU member countries.

    A special panel set up to study child safety online delivered its report to the EU chief on Monday. The report said that when it comes to safety, “the burden of proof needs to be on providers, not regulators, parents and children.”

    “Until they demonstrate that their services are safe by design, social media and other digital services providers should have restricted access to children under the age of 13 in the EU,” said the report, which is likely to influence von der Leyen’s thinking.

    It recommended that “further precautionary age restrictions” should be considered by EU countries for children over 13.

    Many social media platforms including Instagram and TikTok already prohibit anyone under the age of 13 from signing up for an account. But those restrictions have been criticized for being too easy to get around and the EU’s digital regulators accused Instagram’s parent Meta Platforms earlier this year of failing to keep underage users of the site.

    The European Commission is working on its own age verification app that will let users prove their age while keeping their identity anonymous.

    ___

    Chan reported from Toronto.


  • Amid criticism, Meta reins in new AI tool that automatically accessed public Instagram images


    Meta has pulled the plug on a feature of a recently launched AI tool following criticism that it made Instagram accounts fodder for use in creating AI-generated images.

    The move on Friday came less than a week after the parent of Instagram and Facebook rolled out Muse Image, its first image-generation model available through the company’s artificial intelligence assistant, Meta AI.

    “Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way,” Meta said in a statement. “We’ve heard the feedback that this feature missed the mark, so it’s no longer available.”

    Like other AI apps with image-generating capabilities, Muse Image creates images based on users’ suggestions. But its also automatically made photos posted on all public Instagram accounts usable by the AI tool as a reference when creating new images.

    That led to a flurry of social media posts flagging privacy concerns and instructing Instagram users how to opt out of having their accounts accessed by Muse Image.

    Hollywood also was quick to raise concerns about the image-generation feature.

    The Screen Actors Guild-American Federation of Television and Radio Artists urged its members to change the settings on their Instagram account to protect their likeness.

    In a statement on X, SAG-AFTRA applauded Meta’s decision to shut off the feature.

    “With the dangers of nonconsensual digital replicas well known to all, a feature that encouraged that behavior is unwise,” the union said. “We appreciate its discontinuance. It is the right thing to do.”


  • Erling Haaland is Norway’s World Cup machine — and the internet’s babygirl


    Erling Haaland stands at 6 feet, 5 inches, an intimidating force who can make fellow soccer players look tiny in stature and talent. Scoring seven goals across four World Cup matches entering Saturday, the Norwegian player has been described as a machine. But if you ask some loyal new fans, he’s also a babygirl and princess.

    Haaland has become a social media phenomenon, with his own posts and memes from others turning even soccer novices into diehard fans.

    His domineering physical appearance coupled with his goofy online persona have contributed to the craze. Fans remark on his flowing blond mane, color-coordinated hair ties and playful posts like a Snapchat-filtered selfie in which he proclaimed Shrek his “twin.” The contrast between his strength and skill on the field and his softer, looser online presence has also subjected him to the “babygirl” treatment online. That term is used frequently by fans of endearing male celebrities or characters who come across as sensitive, caring or vulnerable.

    Haaland is emblematic of a broader embrace of soccer players as pop culture figures, driven in large part by how they present themselves off the pitch.

    Haaland as a ‘pretty Norwegian princess’

    Sarah Wilson, a baseball content creator in New York, is new to following soccer, but has become a big enough fan in the past month that she embarked on a lengthy hunt to buy the jersey of her new favorite player.

    “I love Erling Haaland more than life itself,” Wilson, 31, said in a now viral video. “I cannot fathom being such a pretty Norwegian princess and also being one of the best strikers in all of football.”

    Haaland is being catapulted into a fame even more intense than he had already known as the Premier League’s top scorer. This moment boils down to the pairing of elite skills with quirky personality, Wilson said.

    “Him being really, really talented — that’s the first pillar of it all. And then you find out that he’s 25 years old and he’s probably the most Gen Z athlete in the World Cup,” Wilson told The Associated Press, noting his use of Snapchat and goofy filters in photos online. Many are thinking, “‘Wow, I love that guy, he’s hilarious. Now he’s my new favorite player,’ which is exactly what happened with me,” she added.

    Haaland’s expressive reactions on the pitch and his unique appearance have spawned hundreds of memes. He’s leaned into this virality, posting cheeky selfies on Instagram, uploading long-form vlogs on YouTube and interacting with fans on his public Snapchat stories, often poking fun at himself.

    After scoring two goals to knock out Brazil, he posted a smug selfie from the locker room with the caption, “Well well well.” When an Instagram video with nearly 100 million views likened his appearance to a green onion — its wiry roots standing in as his hair — Haaland responded in the comments with a side-eyeing dog GIF. When Google added a Viking row animation to his search results, Haaland wrote on X, “One thing to do today… search my name on Google,” with a winking emoji.

    Haaland said in a team news conference on Thursday that he’s enjoyed being embraced in the U.S.

    “I think it’s a good thing because I like the Americans. I think they are kind of hilarious as well. They are funny. I like the way they are,” he said. “I think it’s just good and honestly, on every single thing, the World Cup so far here has been amazing.”

    Sports are a “cultural force,” one on par with politics or religion, said Jeffrey Kassing, an Arizona State University professor who has studied fans’ and athletes’ social media use. It’s natural that Haaland has “crossed over” into non-soccer audiences, he said. A song from his youth has gone viral. A lookalike contest is in the offing. Even dogs are sporting blond wigs.

    “There used to be a whole lot of gatekeeping that would happen with athletes; you would only ever hear from athletes maybe in an interview or in a press conference,” Kassing said. Haaland is evidence of how players have much more control in shaping their image now, he added.

    Fans also try to ‘shape the perception’ of their favorite players

    Fans’ access to athletes contributes to what is called a parasocial relationship, defined by one-way knowing, said Gayle Stever, a professor at Empire State University who has studied the dynamics between celebrities and fans for decades. Haaland’s fans feel like they know him on a personal level, but he doesn’t know the nearly 60 million people who follow him on Instagram alone.

    The majority of parasocial relationships are “positive, healthy and normal,” Stever said. Only a small percentage of people take it to the extreme, she said.

    Skyla Clarke, a 19-year-old sports management student in Brisbane, Australia — and lifelong soccer fan — says she’s seen that uglier side rear its head; attacks on players after poor performances, and even unprovoked hate toward athletes’ wives and partners are not uncommon. Haaland himself called AI-generated content of players a “bit scary.” But he noted in Norwegian that the attention on the team and its traditions — the rowing cheer, for example — is a sign of praise.

    “Usually if it’s like that, it means that you’re doing something right, and that your country is doing something right,” Haaland said.

    Even healthy parasocial dynamics can seem unusual to those uninitiated in internet culture. Haaland is not the only player whose persona has blown up on social media, nor is he the only one fans have anointed a babygirl.

    Fans have described feeling “maternal” toward Luka Modrić — especially after Croatia’s elimination in the 40-year-old’s final international game. Modrić is a “special case” whose difficult upbringing amid Yugoslavia’s dissolution plays into how fans characterize him online, Clarke said. Some will incorporate childhood photos of him into their content, creating “a deeper appreciation for him as a player,” she added. Clarke’s TikTok video about Modrić’s potential retirement reached hundreds of thousands of viewers in a matter of days.

    Modrić himself has a rather tame social media presence, especially compared with Haaland, but Kassing noted fans “take it upon themselves to try to shape the perception” of those with whom they develop a parasocial attachment. In Modrić and Haaland’s cases, some do this by overlaying bows and hearts on their images.

    Ahead of Norway’s match against England in the quarterfinals on Saturday, fans have also focused intensely on Haaland’s friendship with English player Jude Bellingham, his former teammate. Some have “shipped” the two footballers, making edits of them hugging or celebrating together and drawing comparisons to the television sensation “Heated Rivalry,” in which two pro hockey opponents develop a romance off the ice.

    “People have been saying ‘heated Haalandry,’” said Nulara Ratwatté, a 19-year-old art student at the University of Melbourne. She’s one of many fans whose videos about their newfound love of Haaland have gone viral.

    Ratwatté said she’s “not supposed to talk about football” because of her lack of knowledge, but she’s not looking back after catching Haaland fever. She describes him as a “big, friendly giant,” and despite her lack of soccer savvy, she’s now tuning in to cheer Norway on.

    “Truly, from the bottom of my heart,” she said, “I love him.”

    ___

    AP Sports Writer Tim Reynolds in Fort Lauderdale, Florida, contributed to this report.

    ___

    See more of AP’s World Cup coverage here


  • Japan’s space agency conducts first test flight for experimental reusable rocket


    TOKYO (AP) — Japan’s experimental reusable rocket took off and safely landed in a first test flight Saturday as the country seeks to achieve the technology key to cut launch costs and compete in the global space market dominated by SpaceX.

    The RV-X rocket lifted off, hovered and moved horizontally before landing during its less than one-minute flight at the Japan Aerospace Exploration Agency’s Noshiro Testing Center in northeastern Japan, which was livestreamed by the NVS, a group of space fans.

    The rocket flew as planned, rising 11 meters (36 feet) and moving horizontally 16 meters (52 feet) while keeping its upright position before landing, Takashi Ito, JAXA’s reusable rocket project manager, said in an online briefing from the test center.

    Japan seeks to catch up with the technology Elon Musk’s SpaceX has been using for several years to cut launch costs of delivering payloads into space.

    Saturday’s flight is a step forward for Japan in achieving the technology needed to develop a lower cost successor to the country’s current mainstay, single-use H3 series.

    The flight comes one day after state media in China reported the country achieved its first successful recovery of the first stage of a rocket after a liftoff.

    Japan’s H3 rocket is designed to be more cost effective than its predecessor H-2A series, which had a near-perfect success record, but still needs further cost cuts to compete in the global space market.

    The Japanese government says a stable, commercially competitive transport capability is key to the country’s space program and national security.

    JAXA and Mitsubishi Heavy Industries have been co-developing the RV-X, which is 1.8 meters (5.9 feet) in diameter and 7.3 meters (23.9 feet) long and equipped with an engine with enhanced durability and four shock-absorption landing gear.

    The “hardworking” engine has so far withstood 165 combustion tests, Ito said.

    JAXA, which is jointly developing reusable rockets with France and Germany, plans to send the RV-X rocket to a higher altitude of about 100 meters (218 feet) in future test flights.